Healthcare experiences that brings care to the 21st century 🫀 Behavioural-science based product design 📲 Market entry 💻
Hey there - I’m Jessica Dorazio. I’m a former SaaS business developer turned product designer. Currently working remotely in Vancouver, Canada.
For the past 7 years, I’ve helped two award-winning healthcare startups to enter new markets, and design innovative digital products.
Design Work
I’ve had the privilege of working on innovative products that challenged what could be done to address problems faced by patients and individuals going through challenging life transitions to improve their experience, deepen their relationships and improve satisfaction with their care.
Select projects below. Portfolio available upon request.
Area: Chronic Kidney Disease (CKD)
(Left) Human-led digital chronic kidney disease (CKD) education program. (Right) App for peritoneal dialysis clinics and their patients.
Area: Human Services
Collaborative goal setting software for social services.
Ways I Can Help
01
Product design & UX research
Fractional leadership to craft digital products and services that people love. Specialties:
Wireframes and prototypes to bring a new digital solution to life.
Applying principles of psychology, behavioural economics, and gamification.
UX audits to identify areas for improvement
Conducting moderated or unmoderated usability studies to understand how real users interact with your digital product.
Industry experience: healthcare and social services
02
Market entry
Work with me to build a pipeline of new clients for a new or existing product. Specialties:
Outbound sales plans
Sales funnel and lead nurturing processes
Customer success program development
Industry experience: B2B SaaS products
03
The weekly newsletter
Coming soon.
Special Interests & Expertise
Behavioural science & choice architecture
Behavioural design is integral to today's most engaging, broadly used platforms. They activate our reward systems, are habit-forming, and ultimately influence. My interest is in ethical use of behavioural design: strategies that create a better user experience and help users to be more (not less!) in control.
AI
AI is bringing about new ways to work and live. My interest is in learning how companies and individuals are using AI behind-the-scenes.
Human flourishing in a digital world
Meaningful products (to me) create a positive transformation where users are the driver of their experience.In healthcare and social services, we can captivate, direct attention, and support users in the most critical aspects of their lives.
Health in context
Our context - environment, socioeconomic status, relationships, and personal identity - play a role in shaping our health and well-being. In fact, a ZIP code has been shown to have greater impact on health, happiness, and life expectancy than genetic code 1.I believe effective digital healthcare products tailor to our context as humans.
Area: Chronic Kidney Disease (CKD)
Responsible for the UX design of V2 of an app used by peritoneal dialysis clinics to empower their patients to track their therapy and vitals, and capture important trends in their treatment history.Client: multinational healthcare and pharmaceutical company
Personalized messaging, and principles of choice architecture to help users log their vitals consistently as prescribed.
Designing integration with a contactless vital collection via a front facing smartphone camera.
CKD LifePlan:At Ayogo, our team designed and launched CKD LifePlan. CKD LifePlan is a human-led, digital patient education, and shared decision making program for those with chronic kidney disease (CKD) stage 3-5. The program is video-first; provides 1:1 human support, and can be completed on a patient’s own schedule, from anywhere. CKD LifePlan made an impact for patients by helping them to make confident, timely decisions about their health in partnership with their doctor.Clients: Nephrology clinics and renal care teams
Contact for access to portfolio
Sources
1
https://doi.org/10.1177/00333549141291S206https://time.com/5608268/zip-code-health/https://www.who.int/health-topics/social-determinants-of-health#tab=tab_1
My Story
Hey, I’m Jessica Dorazio. I’m a business development executive turned product designer with a focus on healthcare.
Over the past seven years, I’ve helped two award-winning healthcare startups to enter new markets, and design innovative digital products.
My backstory: I started my career on the business side at large tech companies (Microsoft and TELUS) while at university. After completing my BComm from the Sauder School of Business at The University of British Columbia, I started in business development in the market research technology industry at Vision Critical - now Alida.
In 2015, I made a leap. From the market research technology industry to healthcare. I feel fortunate to work in an area with significant problems to address.
The healthcare industry - despite its life-improving mission - lags in customer experience. As a designer, I see many opportunities to ethically apply tech and behavioural science to support those with chronic conditions, seniors, and underserved communities.
I’ve held leadership roles at healthcare startups, including Prizm Media and Ayogo Health, which was twice recognized as one of the most innovative companies globally.
A few blog posts on my interests/career/work:In Medium:
Other:
Highlights from the projects I’ve been involved in have been working on the following challenges:
✨ How can AI actually be used to make user experience more (not less) human?
👥 How can we use technology to empower at-risk, vulnerable populations?
🛋️ How can we improve at-home access to health products, and services for seniors with chronic illness?
🎯 How can digital service delivery that applies principles of behaviour science improve goal setting?
Area: Social Services
Ayogo's LifePlan platform was designed to help providers and participants in social services coaching programs to work together to articulate, track and achieve life goals.In the case below, LifePlan was used by an award-winning nonprofit to provide digital service delivery of their in-person coaching programs for young moms experiencing poverty and homelessness. A participant app and coach dashboard supported provided support as participants progressed towards housing, economic mobility and family well-being.
Collaborative goal setting participant app, and coach dashboard.
Tools for participants and coaches to create SMART goals.
Applying the Fogg Behavior Model to help users achieve behaviour change while pursuing their goals.
Designing a UX that shifts ownership to participants (vs. traditional approaches where a coach owns a goal plan), while strengthening the coach-participant relationship.
Responsibilities includes:
Usability studies
Creating a collaborative goal setting workflow to strengthen a coach’s ability to work with their participants on their goals.
Conceptualizing strategies to improve participant goal setting skills, and goal progression.
Contact for access to portfolio